Creative And Informative Product Pages

Ordering online has become a common way of shopping. From groceries to subscriptions to cleaning products nearly every store has online shopping available. What makes a good product page stand out from the rest is organization, simplicity, aesthetics, and information. Who wants to fight with a drop-down menu that skews half the information they’re trying to read below it? If your product pages don’t offer quick and organized options customers won’t bother attempting to purchase anything.

SEO With Product Descriptions
Adding keywords in product descriptions is a secret weapon in SEO strategies. Not only are you answering customers’ questions you’re dropping little crumbs for search engines to pick up. Topical keywords affiliated with exact product descriptions that are heavily searched will guide potential customers to your product page. This is where web design comes into play. After being led to a product page people are more likely to explore related products, as long as they can navigate everything properly.

Organization
This is where creativity and originality should come in. Create a specific alignment of products that showcases your best offers, what’s new in stock, or what’s most popular. Balance an accessible website for people who don’t shop online often with an aesthetically pleasing web design. Don’t limit yourself to basic designs, either. It’s all about standing out against the competition!

Images and Galleries
Product descriptions only take you so far. No matter the product many people want a visual of what they’re considering purchasing. Offer different views in a gallery or different styles if available. Multiple colors? Try getting each one up if possible. Make sure the images you choose work with desktop, tablet, and smartphone screens as well as the text below the images.

Price Points
One of the most irritating things as a consumer is not knowing the price of a product you’re amped about purchasing. Include the price in a space that is easily visible on each product. Sale prices should be a different color than the original and any health or safety-related information needs to be stated clearly.

Customer Reviews
Include reviews and rates from real consumers to promote products. The majority of people who purchase online look at the reviews prior to buying. Instead of sending customers to another website that might be competition keep them on your page by providing the information they’re looking for.