Digital Copywriting For Increased Internet Presence

Advertisements are a cornerstone of marketing. The digital age hasn’t changed that, new technology has simply altered the way people consume media. Incorporating different facets of media rather than honing in on a single platform is the best way to increase brand visibility and internet presence.

Copywriter Vs Content Writer

Copywriters specialize in advertisements for products or services. Their creativity is used on social media, landing pages, sales emails, PPC ads, and other marketing strategies that require advertising content. The goal of a copywriter is to persuade and convert consumer interaction to sales or website traffic.

Content writers produce content for websites or companies in the form of blog posts, eBooks, and newsletters. Content writers use keywords and SEO strategies to increase website traffic as well as aid in bumping up search engine rankings.

What Does Successful Copywriting Look Like?

Digital copywriting is a bit easier to track than a traditional advertisement. When copywriters use social media you’re able to track engagement. When a link is included you’ll be able to see if website traffic or sales increase. Social media is a huge platform that can be used without cost as well. Creating short blurbs that give the information needed in an appealing manner with proper hashtags can result in lead generation, increased internet presence, and website traffic.

Email marketing is another easy-tracking strategy that requires a well-written copy campaign. Email copy can come in the form of promoting new products to existing customers, testing a sale by giving exclusive customers early access, or creating a CTA on a landing page.  Effective copywriting will show a boost in sales and/or engagement depending on the platform used.

Copywriting Drives Organic Traffic

Organic website traffic is visitor traffic from people who ended up on your website or landing page without being directed by paid sources. SEM traffic, while beneficial, is not considered organic traffic. Boosting traffic with good copywriting can bridge the gap between SEM traffic and SEO traffic if you’re trying to keep the budget tight.

Organic traffic is more beneficial in comparison to paid traffic regarding the longevity of search rankings. SEM is considered a short-term solution whereas traffic built on keyword-infused copywriting builds over time. Finding a good copywriter for various platforms is a key factor in a successful digital marketing campaign.