Impactful Email Marketing Strategies Of 2022

Email remains the most common means of communication for businesses and individuals. We have access to our email 24/7 thanks to our smartphones. We’re always connected. Email marketing, like traditional marketing, should change with its audience. Experts have already produced a list of upcoming email marketing trends for this year. Maybe one of these will work for you.

User-Generated Content

Customers want to feel important. Show them their happiness means something by adding photos happy customers have taken with your products. This tactic allows you to advertise and give real-life examples to existing customers. If you sell clothing pick the piece you’re wanting to advertise and use customer photos that display that piece in different ways. Cater to a larger audience and give them a true visual of what you’re trying to sell.

Timing and Personalization

Analytic tools are one of your greatest marketing assets. When sales tip upwards at a specific time with a group of customers send them emails at that time. They’re more likely to check up on the email’s contents because they’re already planning on shopping around anyway. Tracking more personalized data is going to be a top priority for digital marketing in 2022. The success of mass-generated emails is declining. Personalization is the word for 2022 digital marketing.

Omnichannel Strategy

Communicating through emails paired with social media ads, SMS, and push notifications has a higher chance of converting advertising to sales. However, you don’t want to ambush customers with constant updates. Selecting what platform the specific customer uses the most is what you should aim for, not a mirage of advertisements throughout the day. Again, personalization is key!

CTA And Interaction

Standing out by curating content that requires interaction from your customers. Unsure of what they’re wanting to see? Send a survey! Collect data while giving your existing customers something to interact with. Polls and feedback options show that you truly care about your customers and it’s a great way to break apart advertising-focused email blasts.

Converting To Smartphone Screens

Unless all your customers have a desk job many people read their emails through their smartphones. Have you ever gotten an email that wasn’t properly formatted to fit on a smartphone? It’s ugly, it’s irritating, and it usually goes right in the trash. Format all your marketing advertisements for smartphone visibility. It’s a small improvement that will make a huge difference.