SEO Strategies For Small Businesses

Keyword domination is a hard hill to climb especially when you’re just starting out. Over seventy percent of small businesses have an online presence. Big-name brands tend to domineer major keywords but there are ways to get your brand out there. Optimizing your SEO tactics in 2022 should be a top priority if you’re looking for higher visibility and organic growth.

Cover Content Gaps
Instead of fighting for keyword domination focusing on gaps in content can raise your visibility online. Answer niche questions or touch on rarely-discussed topics related to your company with keywords threaded through headers and subheaders. By adding new subject matter instead of piling on what’s already out there you’re creating more for potential customers while raising search engine rankings.

Focus On Content
SEO results take time. Instead of treating marketing campaigns as an extended branch of the company you need to merge them together. Treat your content creation as you would a product or service. Cultivating an online presence through SEO requires multiple tactics with a variety of content. Blog posts, social media, ads, and many other facets of content are going to be your entryway to organic growth. Pay attention to what works and what doesn’t. Where you’re finding the most engagement and what platforms aren’t worth the trouble.

Customers’ Words Matter
Share positive reviews and statements from existing customers. People want to see their end of the business relationship from people they relate to. Stuffing pure advertisement and copy in every platform in use will most likely lower engagement, especially on your homepage. Publish insight into what other customers are experiencing and feature it as consistent media on your website.

Back To Basics
Master the basics of SEO. With all the tools available at your fingertips, you can master foundational SEO practices without spending a dime. There are plenty of free resources online that will teach you how to produce successful SEO-based content. When you have a solid understanding you’ll be able to advance your skills and hit the ground running.