Web Design Trends To Implement In 2022

Website design and landing pages act as an introduction to your audience. Design techniques continue to refresh giving us innovative ideas to expand on. Adding a twist of originality while following what’s trendy is a perfect balance. You want to show your audience that you’re up to speed with what’s new and hot without sacrificing your company’s originality.

Interactive Graphics
Instead of informing audiences with blurbs and paragraphs, many designers have opted to show a company’s motto, story, or goal with moving graphics. Intrigue your audience with soft movements that convey your companys’ ideals or goals. Micro-movement graphics, like a flower blooming when the mouse hovers, will help decrease the bounce rate and keep traffic on your website longer. Think of it as a small show for your audience and a draw for potential customers.

Clarity
Let’s face it, people get bored easily with all the media thrown at them day in and day out. If they’re not immediately hooked they’re not going to waste time reading through other web pages. Short, clear instructions or CTAs are what’s popular for the coming year. There’s no longer a need to write a lengthy story for users to wade through. More space with less wordy explanations or questions is received better from audiences than over saturated landing pages.

Typography Variations
2022 web design truly comes down to entertainment value, but don’t lose the goal of your webpage in the process. Something as simple as typography can be the subtle hook needed to keep your audience engaged. Floating text, drop-down text, soft yet vibrant colors, and many other design elements can be implemented without being overbearing.

Artistic Designs
Modest linework can add dimension and creativity to a solid background. Abstract designs can act as a navigational system to gently guide your audience through your website. Soft graphic movements can be incorporated here as well. Experiment with colors, line boldness, and other subtle gestures done with cohesive graphics.